As their UX designer I led the responsive redesign of sites and ad campaigns that led to an increase in lead generation and conversion rates. Additionally, I held meetings with owners and managers to redefine brand identities and explore concepts to elevate designs and the systems therein, and I produced graphics wherever necessary to meet redesign needs in creating a cohesive aesthetic for all assets under this umbrella brand.
Role: UX Designer
Maydup is a brand new creative agency launching their brand in the Summer of 2019. I was hired to design their user experience from the ground up. Everything including, but not limited to, their website, social medias, customer research, proposal templates, and brand assets were designed, executed, and curated by myself and the team I led and hired. I will add more to this page once the brand is launched and my NDA is cleared.
site and social mockups
Seafox "Pretty Promises"
Role: Production Designer
The soon to be released “Pretty Promises” short film for the Portland based band Seafox tells the story of a ghostly romance gone wrong.
Video to be placed here upon release.
Because of the Indie nature of this film, I wore many hats as their production designer. Everything from the set and wardrobe design to special effects makeup fell under my umbrella of duties.
I was solely responsible for the sourcing, dressing, and styling of over 40 cast members, as well as for transforming a dilapidated and abandoned mansion into the 70’s retro ghostly-chic set where the bulk of the narrative unfolds.
At the base of my design process are my moodboards. I design and iterate them working closely with the director and producers in order to finalize the looks and color palette before sourcing the first prop for the set. Strict adherence to these moodboards allows each set design and scene within to work beautifully with the next, creating a sea of color that blends back and forth bringing life and aesthetic pleasure to the narrative at play.
Pictured below are the 3 different moodboards I created for this film prior to shooting paired beside their review boards (made post-shoot) filled with stills from the film.
Side-by-side they stand as a great example of my attention to detailed execution throughout the project.
The Dandy Warhol's "Be Alright"
FEATURING JESSICA PARÉ (MADMEN)
The 360° short film for “Be Alright,” which centers around the consumption of a magic wine, was done in a single shot and filmed at the band’s space, The Odditorium. Directed by Courtney Taylor-Taylor, the video was written and conceived by Kevin Moyer, award winning creative who has worked on music projects with and featuring Elliott Smith, Modest Mouse, Daniel Johnston, Pearl Jam, Portugal The Man, Willie Nelson, and many others.
Role: Production Designer
The Dandy Warhols "Be Alright" 360° Official Music Video
As the Production Designer for the “Be Alright” video I executed several extensive deliverables like sourcing and creating the wardrobe for 35 cast members including the talented Jessica Paré of MadMen.
In addition to wardrobe and HAMU styling, I was responsible for 6 different set designs that required sourcing and designing everything from a feast fit for kings to 60+ hours of floral and ivy design.
Together, and working closely with the producers and directors including the well-renowned Kevin Moyer, the whole Maydup Productions team, and Courtney Taylor-Taylor, we told the story of the Dandy Warhol’s rich history and time at The Odditorium through the narrative of this short film.
Scroll down for a behind the scenes look into the production and details of the set and costumes.
Emily Riggs Bridal
As the stylist for this shoot I was responsible for the overall look and composition of the model and set. I created separate moodboards for the two looks and then worked closely with the designer, HAMU, florist, and jeweler pulling the appropriate pieces together to achieve this dreamy aesthetic.
To check out my moodboards for this shoot look here and here.
I was hired to redesign the way Selva interacts with their customers via their proposal moodboards, copy, logo, instagram, and web presence. Additionally, I was to conduct a 10-part competitive analysis on their brand and their top competition in the market aimed at giving them the leg-up in their targeted market. Competitive analysis is available upon request in respect of consultant/client privilege.
“When you don’t dress like everyone else, you don’t have to think like everyone else.” —Iris Apfel
I have an affinity for vintage, collecting all adornments of old since before I can remember. My styling work uses lines & patterns to ignite the soul of the wearer. Color and contrast are my cornerstones. The art of adornment is a fierce passion
—LET ME LIVEN UP YOUR LIFE.
Styling or collaboration inquiries please email firstname.lastname@example.org
Patterns & Paintings
I've been a pattern geek ever since I was a kid. Whether they be physically tangible like the ones seen here (painted as a meditation), or behavioral patterns that can be observed and studied on micro and macro scales. I love them all. Patterns control our systems and therefore our universe. Here are some of the patterns swimming around in my head.